Casa Romance
Visual identity and brand strategy for a private seaside retreat on the coast of Acapulco.
Project Scope
Brand Concept | Visual Identity | Brand Voice | Brand Applications
Nestled in Las Brisas, Acapulco, Casa Romance was created as a sanctuary for gathering, resting, and celebrating life's simple pleasures. A home designed to be experienced slowly, surrounded by the sea, the sun, and the people who matter most.
The identity was developed through a strategic branding process guided by the client’s vision, the story behind the property, and its coastal surroundings. Every element—from the logo and color palette to the typography, visual language, and communication tone—was thoughtfully designed to capture the essence of the home and translate its character into a cohesive brand experience.
The result is a soft, elegant, and emotionally driven identity that reflects the beauty of coastal living. Inspired by sun-washed textures, ocean breezes, and meaningful moments shared by the sea, Casa Romance became more than a destination—it became a recognizable brand that invites warmth, connection, and a sense of belonging.